Getting your Facebook fan page posts seen in the News Feeds is one of the most important aspects of marketing on Facebook.
Hootsuite, Tweetdeck, and other self-publishers use the 3rd Party API to provide their members the ability to post to Facebook Pages without going onto the site itself.
If you use a feed aggregator like NetworkedBlogs or RSS graffiti to auto post their blogs to their Facebook pages then turn off your wall posting feature and manually share your new blog posts directly on your wall for better visibility and engagement.
Because manual postings get lower EdgeRank, more often get collapsed in the news feed of your fans and sometimes posts will not even show up in the fan’s news feed.
After turning off your feed aggregator bloggers have seen their Facebook stats increase by 400+ procent and continue to keep going up.
A recent study by Applum, creators of the Facebook Edgerank Checker, studied a 1,000,000+ Facebook updates on over 50,000 Facebook Pages to test the hypothesis that posting to via a Facebook third-party feed aggregators will not create the same interaction as posting manually to Facebook. Applum determined that utilizing ANY of the top ten feed aggregators resulted in 88% fewer comments and likes, when contrasted with manually posting to Facebook.
It appears that Facebook has made some adjustments to the EdgeRank score but the jury are still out on the impact.
Conclusion
There is absolutely no downside to turning off you feed aggregator. As long as you post your updates manually. The worst that can happen is that your Facebook stats increase by 400+ procent and you get more business. And that is just from one click!!! Try to calculate your ROI on that one!!!
Social media is here to stay. If you do no have a social media strategy then you will be left behind. Please contact us if you are interested in knowing more about how we can help you create a profitable social media strategy.
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