Social networks are the cornerstone of any Social Media Marketing Strategy. Today 1.2 billion people worldwide access social networks and it is redefining the web. Social Networks “were” superficial but are now serious business and is today the world’s most popular online activity. Serious brands have realised its marketing power and are rushing to learn how to harness it. Are you a serious brand? If you are then you read on.
Goals For This Post
- To show you why social networks are important in driving sales
- To show you where to drive business from
Social media is the world’s most popular online activity. Social networking sites now reach 82% of the world’s online user population.
Social networking transcends and reflects regional differences. Social networking has grown in every single country transcending cultural and religious differences.
Facebook’s importance can not be overstated. Facebook is the third largest web property behind Google’s and Microsoft’s sites.
Micro blogging is a disruptive force. Twitter began its spectacular climb in popularity in the spring of 2009 and now reaches 1 in 10 internet users.
Regional global networks are going global. Local social networks are making their presence felt in other countries with LinkedIn having 27.2 percent penetration in the Netherlands. VKontakte the Russian social site (which is the world’s 7th largest social network) attracts 43% of its traffic from outside Russia.
Social networking is for “everyone” – not just the young. MySpace was one of the first social networking sites and has helped perpetuate the myth that social media sites are only for the young. In the last couple of years the older generations use of social networks has accelerated and users aged 55 and older is the fastest growing segment in social networking usage.
Communications is going social. The teenagers of today have grown up with computers and the internet as part of their DNA. It is not surprising to find that 15-24 year olds use social media as the defacto means to communicate, leading to diminished use of instant messaging and email. It is possible that social networking communications could become the most important communication channel across all age groups over time!
Social media advertising needs to be taken seriously. Social network sites advertising makes up one in four of all display ad impressions in the USA. In the third quarter of 2011, Facebook delivered 28 percent of display ad impressions – more than the other four major portals combined.
The “next” disrupters are still being decided. In 2004 Facebook emerged and no one would have guessed that it would “disrupt” the current default social network MySpace. Today Facebook dominates but during 2011 Google got serious and launched Google+ which became the fastest growing social network in history and reached 25 million users in less than 30 days.
Mobile devices are fueling social addiction. Social networks and mobile smart phones have combined to turn people into mobile social web addicts.
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