Category Archives: Google Adwords

Learn all you need to know about Google Adwords.

Adwords Case Study – Cost Reduction – 47% Savings

Background This was an unusual assignment. The French client imposed some interesting restrictions on us. We could not change the keywords they were using We could not add any negative keywords We could not change the account structure – no … Continue reading

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The Perils of the Google Display Network

What is the Google Display Network? The Google Display Network Thousands of web sites where text, image, video, or rich media ads are targeted based on themes in your keyword list, rather than specific keywords. You can target web sites … Continue reading

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Why is it so Important to be on Page One on Google?

Netcraft has released their latest December 2011 survey of web servers and concluded that there are about 555,482,744 websites in the world today – a rise of 29.5 million (5.6%) since last month. Interestingly, the number of active websites is … Continue reading

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Why Display URLs in PPC Ads are Important?

When creating a pay-per-click ad (PPC), it is easy to overlook the importance of the display URL. This post summarises the results of an eye tracking study and reviews the findings of two other tests of display URLs conducted by … Continue reading

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The Most Expensive Google Adwords Keywords

Those little text ads you see next to most of your search results? They make up a large chunk of advertising on Google, which is responsible for 97 percent of the search giant’s revenue over the past year. The company is making … Continue reading

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Understanding and Improving Quality Score

Introduction Google Adwords is a monster with so many options that you can easily get information overload often leading to paralysis by analysis. This post focus on probably the most important measurement on how well your Google Adwords are optimised. … Continue reading

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Wasting Your Google Adwords Spend

I wanted to write this post because I very frequently see how users of Google Adwords waste so much money on their Google Adwords by not fully understanding the power of the functionality of Google Adwords. If you are spending … Continue reading

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