Tag Archives: Adwords

Adwords Case Study – Cost Reduction – 47% Savings

Posted on December 16, 2011 by

Background This was an unusual assignment. The French client imposed some interesting restrictions on us. We could not change the keywords they were using We could not add any negative keywords We could not change the account structure – no … Continue reading →

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Why is it so Important to be on Page One on Google?

Posted on December 13, 2011 by

Netcraft has released their latest December 2011 survey of web servers and concluded that there are about 555,482,744 websites in the world today – a rise of 29.5 million (5.6%) since last month. Interestingly, the number of active websites is … Continue reading →

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The Most Expensive Google Adwords Keywords

Posted on December 12, 2011 by

Those little text ads you see next to most of your search results? They make up a large chunk of advertising on Google, which is responsible for 97 percent of the search giant’s revenue over the past year. The company is making … Continue reading →

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