Monthly Archives: December 2011

How I Increased my Facebook Fans by 400% in one Week

Introduction We see so many Facebook Pages with less than 100 Fans, infrequent Status Updates and very few ‘likes’ and ‘comments’. It is a sure sign that the business owner have given up on one of the most important marketing … Continue reading

Posted in Facebook, Growing your business, Latest news, Social media | Tagged , , , , , | 4 Comments

Caffeine and Freshness – a Must Read

I know this is a bit technical but it is well worth reading since this will make you appreciate why it is so important to have a Social Media Strategy to grow your business. Caffeine On 6 August 2010 Google … Continue reading

Posted in Growing your business, Latest news, Social media | Tagged , , , | 2 Comments

Adwords Case Study – Cost Reduction – 47% Savings

Background This was an unusual assignment. The French client imposed some interesting restrictions on us. We could not change the keywords they were using We could not add any negative keywords We could not change the account structure – no … Continue reading

Posted in Google Adwords, Growing your business | Tagged | 1 Comment

One Click to Increase your Facebook Page Engagement Ratio by 400%+

Getting your Facebook fan page posts seen in the News Feeds is one of the most important aspects of marketing on Facebook. Hootsuite, Tweetdeck, and other self-publishers use the 3rd Party API to provide their members the ability to post … Continue reading

Posted in Facebook, Growing your business, Latest news, SEO, Social media | Tagged , , | 1 Comment

How to Use Social Media for SEO in 2012 – Straight From the Horse’s Mouth

Eric Schmidt of Google has confirmed recently in an interview that social media activity is a ranking signal for Google search. Earlier confirmations were still a bit vague and unofficial. As predicted it will be one of the main factors … Continue reading

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The Perils of the Google Display Network

What is the Google Display Network? The Google Display Network Thousands of web sites where text, image, video, or rich media ads are targeted based on themes in your keyword list, rather than specific keywords. You can target web sites … Continue reading

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Why is it so Important to be on Page One on Google?

Netcraft has released their latest December 2011 survey of web servers and concluded that there are about 555,482,744 websites in the world today – a rise of 29.5 million (5.6%) since last month. Interestingly, the number of active websites is … Continue reading

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Why Display URLs in PPC Ads are Important?

When creating a pay-per-click ad (PPC), it is easy to overlook the importance of the display URL. This post summarises the results of an eye tracking study and reviews the findings of two other tests of display URLs conducted by … Continue reading

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The Most Expensive Google Adwords Keywords

Those little text ads you see next to most of your search results? They make up a large chunk of advertising on Google, which is responsible for 97 percent of the search giant’s revenue over the past year. The company is making … Continue reading

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Understanding and Improving Quality Score

Introduction Google Adwords is a monster with so many options that you can easily get information overload often leading to paralysis by analysis. This post focus on probably the most important measurement on how well your Google Adwords are optimised. … Continue reading

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