Caffeine and Freshness – a Must Read

I know this is a bit technical but it is well worth reading since this will make you appreciate why it is so important to have a Social Media Strategy to grow your business.


On 6 August 2010 Google announced that they had completed a new web indexing system called Caffeine. Caffeine will provide 50 percent fresher results for web searches than their last index system. Whatever you are searching for you can now find links to relevant content much sooner after it is published than was possible ever before.

Stay with me. This will get fresher quickly.

When you search Google you search an index like the index in a book. However, Google’s search index system was not meeting searcher’s expectations to find the newest and relevant information. So Google built Caffeine. What is different between the old and new index system?

The old system was comprised of several index layers that was not updated at the same rate. Even the main layer would only update every couple of weeks. To update the layer Google would analyse the entire web. With around 172 million active websites in the world this was no small task and would result in significant delays for newly created pages.

With Caffeine, the web is analysed and the search index is updated on a continuous basis. New pages and new information on existing pages is added continuously. It is really working. One of my posts was found on Google within minutes after it was published.


On 3 November 2011 Google announced Freshness.

Building upon the momentum from Caffeine Google announced significant improvements to their ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more current relevant results for these varying degrees of freshness.

  • Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. You will now see more high quality pages (perhaps even minutes old) when you search for current events like or for the latest news.

  • Regularly recurring events. Some events are regularly recurring events. When you search for these events now it is assumed that you are searching for the most recent event and you will see the latest information.
  • Frequent updates. A lot of products changes all the time. For example if you search for ‘best HDTV’ you want the most up to date information. There are other cases where results that are a few years old might still be useful for you. Freshness has improved the search algorithm to better understand how to differentiate between these kinds of searches and the level of freshness you need and make sure you get the most up to the minute answers.

If you made it to the end then please share this post with your business associates, make a comment or ask a question.


Google keeps improving their search engine to provide searchers with more relevant and current information. Static websites become less and less relevant to searches and will rank lower and lower in Google.

So if you have a static website and you are not providing fresh content to your potential customers you will not improve the number of visitors to your website through Google search engines. If you want more visitors to your website then now is the time for you to implement a Social Media Strategy which can help you improve your changes of becoming relevant to searches. If you do no have a social media strategy then you will be left behind.

Please contact us if you are interested in knowing more about how we can help you create a profitable social media strategy.


About Jorgen Poulsen

The Catalyst Partnership provides cost effective Social Media Marketing solutions to small and medium-sized businesses. Social Media Marketing is one of today's most successful and cost effective online marketing strategies and is being embraced by millions of companies from Fortune 100 to small companies. Please contact us to discuss how we can help you implement a Social Media Marketing strategy.
This entry was posted in Growing your business, Latest news, Social media and tagged , , , . Bookmark the permalink.

2 Responses to Caffeine and Freshness – a Must Read

  1. Very Interesting and very helpful

    Thank you

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