Finding new ways to sell online is always important. Social Media has become the latest craze and many companies are trying to use their Facebook Page to sell to their Fans.
But selling online has changed considerably because Social Media has changed the way brands and consumers interact.
Before Social Media… brands said
“I’m a great lover” and consumers believed it.
Now… consumers don’t believe it… and wait for…
“Hey! He is a great lover”
said by one of their friends… and then they believe it.
Facebook Pages is your place to make love to your Fans by engaging and interacting with them. It is not the place to hard sell your products and services. In a later post I will discuss how to become a better Facebook Lover.
However, there is a way to soft sell your products and services every time somebody visits your Facebook Page. Every Facebook Page owner can implement this idea. No need for Facebook Page apps or programming skills.
Goals For This Post
- Show how to soft sell your products and services on your Facebook Page without alienating your Fans
Shameless self-promotion on your Facebook Page is boring to any Fan and they will react with a click of a mouse. Engage and interact rather than sell. Work as a co-creator, not a marketer.
“The difference between PR and Social Media is that PR is about positioning, and Social Media is about becoming, being and improving.” –Chris Brogan, author of “Trust Agents”
“If your social strategy relies on advertising in Social Media, it’s probably better to hang on to your money.” – Taddy Hall, chief operating officer of Meteor Solutions
“Today people don’t trust companies. One of the things marketers want to do is to humanize their brand. What better way to do it than put a live person in front of them?” – Jackie Huba, author
What better way to humanise your brand than making love to your Fans!! I’m getting carried away here!!
Make love to your Fans and they will buy from you.
Facebook Pages are for making love to your Fans not to sell to them. Show them you’re a great lover and they will tell the world. If you constantly promote your products and services your Fans will quickly ‘unlike’ your Facebook Page or simply ‘hide’ all your Status Updates and you will never know – they are gone forever.
So how do you soft sell your products and services on your Facebook Page?
You can soft sell to every visitor – Fans or non-Fans – without filling up your Fans’ news feeds with promotional content.
So what is it?
Your photo strip at the top of your Facebook Page is where you can soft sell your products and services without alienating your Fans.
The photo strip is made up of 5 images and will display the last 5 images you have uploaded. Use these 5 ‘billboards’ to creatively soft sell your products and services.
Create a series of images with special offers and calls to action right on the images. Below is an example (not a good one as there is no call to action) to show you the essence of the idea.
When your Fans click the image it will appear in the lightbox where the Fan can see the text and hyperlink to your landing page that you have added in the description box for each image.
What are the benefits?
- The top of your Facebook Page is prime advertising space – use it
- The image will only appear once in the news feed of your Fans (when it is uploaded)
- You can change your special offers anytime you like depending on what you want to promote, seasonality of your offerings etc.
- The images change place so it doesn’t look the same if a Fan visits often
- You can put text in the description field and include a hyperlink to your landing page
- You can cross promote other Facebook Pages
Facebook scales down any image for the photo strip to 97 x 68 pixels which of course looks very small in the lightbox. So make sure you upload larger images but keep the ratio 1.43 to 1. So make it 970 x 680 pixels for example.
What do you think about this idea? If you decide to use it then please place a link to your Facebook Page and tell us how it is working for your Facebook Page.