Why Content Marketing Kicks $SS – #Infographic

Why Content Marketing Kicks $SS

Traditional publicity aka interruption marketing have long been the way that most marketeers have attempted to attract potential buyers.

Traditional marketing VS Content Marketing

Source: Attach Media

However, this type of marketing continues to become more and more ineffective. Not only because more effective ways of marketing your company’s products and services such as content marketing are now available to anybody but also because consumers continue to implement ways to prevent interruption marketing from reaching them such as skipping TV ads automatically, pop up blockers preventing ads from showing on websites, more sophisticated spam filters and even Google is now punishing websites with too many ads.

Seldom does a visitor to my blog only read just the blog post they arrived at. They often read several blog posts and also see comments/responses which not only allows them to better understand the company’s products and services but also allows them to get more intimately acquainted with the people behind the company and to assess what other people think about the company and its products and services.

People still buy from people. Content marketing is the perfect way to personalise your brand.

With proper use of content marketing research has shown that 60% of the sales cycle is over – before a buyer talks to your sales person. A visitor coming from a Social Media site is 10 times more likely to make a purchase online than an average visitor.

Are you and your clients taking full advantage of this major shift and how?

Check out my FREE Twitter Webinars.


About Jorgen Poulsen

The Catalyst Partnership provides cost effective Social Media Marketing solutions to small and medium-sized businesses. Social Media Marketing is one of today's most successful and cost effective online marketing strategies and is being embraced by millions of companies from Fortune 100 to small companies. Please contact us to discuss how we can help you implement a Social Media Marketing strategy.
This entry was posted in Facebook, Growing your business, Latest news, Mobile, SEO, Social media and tagged , , , , , , , , , . Bookmark the permalink.

2 Responses to Why Content Marketing Kicks $SS – #Infographic

  1. Too bad you can’t read the text in that infographic. You should repost it larger.

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