Why Content Marketing Kicks $SS
Traditional publicity aka interruption marketing have long been the way that most marketeers have attempted to attract potential buyers.
Source: Attach Media
However, this type of marketing continues to become more and more ineffective. Not only because more effective ways of marketing your company’s products and services such as content marketing are now available to anybody but also because consumers continue to implement ways to prevent interruption marketing from reaching them such as skipping TV ads automatically, pop up blockers preventing ads from showing on websites, more sophisticated spam filters and even Google is now punishing websites with too many ads.
Seldom does a visitor to my blog only read just the blog post they arrived at. They often read several blog posts and also see comments/responses which not only allows them to better understand the company’s products and services but also allows them to get more intimately acquainted with the people behind the company and to assess what other people think about the company and its products and services.
People still buy from people. Content marketing is the perfect way to personalise your brand.
With proper use of content marketing research has shown that 60% of the sales cycle is over – before a buyer talks to your sales person. A visitor coming from a Social Media site is 10 times more likely to make a purchase online than an average visitor.
Are you and your clients taking full advantage of this major shift and how?
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